Written by Michael Thervil
Interview with Brandon Short of Lusid Company Custom Leather Designer
We first saw Branon Short, owner and designer of Lusid Company who is a custom designer of high-quality luxury leather fashion at Dexterity Talent’s “A Night In Paris” Fashion Show this year in Houston Texas. What caught our eye was not only the quality of the leather, which is easily visible upon sight, but it was how Lusid Company manufactures their leather apparel. From fashionable leather apparel with bright and bold colors, to metallics, to even more subdued colors and everything else in between was something that we haven’t seen in a long time (if ever) from a custom leather apparel designer. As a leather clothing designer, Branon Short has been designing leather products since 2020. However, he will not shy away from telling you that it would be until this year 2023 that things really started taking off for him and his brand.
The one thing that you are sure to notice when you touch any leather garment produced by Lusid Company is how soft the leather is – and yes, it is 100% real leather for all the leather enthusiasts out there. Outside of the minted addictive smell that brand new quality leather has, upon visual inspection of his leather apparel, you will see all the wonderful grains in all their glory that are indicative of quality leather that will be sure to be visually appealing to the eye. Think of it as eye candy that will be sure to give you a visual sugar rush. When the vivid colors that are indicative of Lusid’s leather apparel is combined with its highly functional design, it’s something not only to die for but should be considered as an “investment piece” and not simply a piece of ordinary leather apparel.
We couldn’t help but ask Brandon Short the following questions: “What goes through your head when designing?”; he simply stated that he always asks himself: “Is this [leather product] going to make anyone look different?”. This statement was followed up with another question that he always asks himself when he’s about to design another one of his investment pieces: “How many different looks can this clothing product give you?”. This is an important question to not only address but tackle because in the world of fashion people tend to love clothing apparel that is “adaptive” in nature.
Another thing we enjoyed about him and his talent for clothing design is that his leather apparel had double layers and zippers; with some of his leather apparel having high collars for those seeking a more extreme clothing design which would definitely be turning heads in a crowd. Brandon Short designs his apparel to have a multipurpose use with functionality in mind. Lusid Company is luxury, couture, edgy, fashion forward and street simultaneously. However, don’t take our word for it here at VEDA Magazine; we invite you to feel free to view the interview with Brandon Short, owner and designer of Lusid Company and the Professional Models Maria Carajal and Gandhi who displayed his clothing designs for your enjoyment. We promise you will not be disappointed.
You can purchase Lusid Company’s custom leather apparel here at his website and be sure to follow Lusid Company on Instagram: @lusidcompany or @donsbrand_. For direct inquiries regarding pricing and creating your luxury custom leather investment pieces you can send an email to brandonshort90@yahoo.com
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