There used to be a time where in order for clothing brands to get noticed, they had to either pump out a tremendous amount of money for advertising to get their brand noticed by consumers, and or get someone famous to be a spokesperson for the brand. And don’t get me wrong, these two options when combined are a great way to get your brand noticed and it does get consumers to purchase your brand whatever that clothing brand may be. But we are currently living in a time when the formula for success used for decades by major clothing brands (and just about everyone in the fashion industry) has become overly used like a cheap prolapsed whore because it seems as if every “brand” (using the term loosely) is utilizing the same formula for what used to be known for it success for so long.
It is literally brand after brand after brand that employs the same marketing scheme to become successful, but they are using the same materials and manufactures to bring those same goods to the market. And when they do bring something to the market, it only turns out to be the same grotesquely regurgitated product that the last “brand” produced. And with that, we are finding ourselves in a position where clothing brands have become so blatantly redundant that people have lost their ability to define their own sense of character and style which is expressed in their choice of clothing.
Currently it seems as if a certain group of people who are socio-economically inclined has had enough of commoners trespassing on their clothing items that once used to belong to their socio-economic class. See, it used to be a time when if you wore signature clothing of the upper class such as Prada, Channel, Armani, and Hermes it meant that you were truly of the upper class. Now with the push for people to be equal (whatever that is/means) or feeling overly sympathetic for the people who failed to become socio-economically inclined. And let’s not forget about the people who just can’t bear the fact that they’re simply average and there is nothing wrong with being average. We’ve actually come to a point in the world of fashion where people of means and those that rightfully inspire to be such; are simply tired of having their choice of fashion; and the brands that they love fall into the hands of some bulls**t rapper or some dope pushing trapper, or some commoner swept up off the street bootlegging and wearing their clothing brands. There, we said it because it needs to be said. Why? Because the people that fall into the aforementioned category cheapens their brands.
We mean this with all sincerity because they are selling bootleg Fendi belts at the gas station. So, because of that, welcome to the age of “Quiet Luxury”. We are in an age where upscale clothing brands will not spend the exuberant amount of money needed to advertise their clothing brands or pay some celebrity to wear their clothing brands only for their brands to be tarnished and diminished by some low-ball degenerate that “came up” overnight. In fact, most people wouldn’t even know of these Quiet Luxury Brands unless they were actually “in the know” or in the actual presence of someone "in the know" of a specific Quiet Luxury Brand with the appropriate social status attached. Quiet Luxury Brands are reaching out to the best sources in order to obtain the finest of quality materials to construct their clothing lines. And in the spirit of supporting them in their efforts, we will not list those brands here.
Another thing that should be said about Quiet Luxury Brands is that the clothing that they produce aren’t just simply clothes to be worn. They are considered to be “investment pieces”. Much like one would invest in an artistic painting by Vincent Van Gogh or the cello that Yo-Yo Ma plays on. You won’t find screen printing or lettering of any kind or flashy catch phrases or embossing on these clothing items because that is for poor minded people seeking recognition and attention by others so that they may feel as if they belong to something greater than themselves. These "threads" in The Age of Quiet Luxury promote minimalism, refinement, opulence and true brand loyalty.
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